Doak set the standard:

Doak Walker epitomized leadership, sportsmanship, and academic and athletic achievement during his storied career at SMU in the late 1940’s.
The versatile Walker, who punted, returned punts and kickoffs and kicked extra points, earned All-America honors in 1947, 1948 and 1949. After starting as a freshman in 1945, he missed the 1946 season due to his service in the Army; however, by his junior season, his exploits on the field had become legendary, and in 1948, Walker won the Heisman Trophy.

The Doak Walker Award is given annually to the nation's top running back.

Because of extraordinary fan interest in Walker, who led the Mustangs to Southwest Conference championships and Cotton Bowl appearances during the 1947 and 1948 seasons, SMU moved its home football games from campus to an expanded Cotton Bowl.
The Cotton Bowl recognized Walker’s achievements with a plaque at its main entrance that reads: “The Cotton Bowl, the House that Doak Built.”

Doak Walker Award

The prestigious Doak Walker Award was created in 1989 to recognize the nation’s premier running back combined achievement in the classroom and citizenship in the community. It is the only major collegiate football award that requires all candidates to be in good academic standing and on schedule to graduate within one year of other students of the same classification.

No. 37
Halfback Kicker/Punter
Personal information
Date of birth: January 1, 1927
Place of birth: Dallas, Texas
Date of death: September 27, 1998 (aged 71)
Place of death: Steamboat Springs, Colorado
Career information
College: Southern Methodist
NFL Draft: 1949 / Round: 1 / Pick: 3
• Debuted in 1950 for the Detroit Lions
• Last played in 1955 for the Detroit Lions
Career history
  • Detroit Lions (1950–1955)
Career highlights and awards
  • • 5× Pro Bowl selection (1950, 1951, 1953, 1954, 1955)
  • • 5× All-Pro selection (1950, 1951, 1953, 1954, 1955)
  • • 2× NFL champion (1952, 1953)
  • • 1950 NFL Rookie of the Year (1950)
  • • 2× Cotton Bowl Classic MVP (1948, 1949)
  • • Heisman Trophy (1948)
  • • Maxwell Award (1947)
  • • Detroit Lions #37 retired
Career NFL statistics
Rushing Yards   1,520
Average 4.9
Touchdowns 33
• Stats at NFL.com
Pro Football Hall of Fame
College Football Hall of Fame

—Information from Wikipedia.org
—Walker on Wikipedia
Doak Walker Award